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A new vision on communication

De Watergroep’s new, process-oriented organisation structure also entails a new vision on communication. As part of this, the Communications division drew up a 2019-2021 communications strategy together with an external communications agency and a selection of internal working groups.

introductie foto A new vision on communication

Leading and efficient public water company

The main principle behind this strategy is to profile De Watergroep as a leading and efficient public water company towards all stakeholders:

  • Towards customers: Customer focus and ease of use
  • Towards employees: Everyone ‘on board’
  • Towards the labour market: War for talent (employer branding)
  • Towards industry: Gaining new customers
  • Towards partners: Personal contact               
  • Towards individual customers: Promoting tap water as safe and healthy to drink.
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